Game Marketer. Game Developer. Libertarian.
"At first, dreams seem impossible, then improbable, and eventually inevitable." - Christopher Reeve
Rocky Mountain Success
By Tommy Leung on 05/19/2008 in Marketing
Source: A.C. Nielsen data, 52-week period ending April 19.
Coors simple and to-the-point advertising has helped it outperform its biggest competitors in Anheuser-Busch and Miller. I personally love the recent advertising for Coors Light and that is probably why it is my beer of choice. I even bought a six-pack of Coors Banquet within the last year. I didn’t particularly like it but it felt authentic.
I also love the packaging innovations that Coors has made: frost-lined cans, wide-opening cans, a 12-pack case that holds ice, and my favorite: labels that turn blue when its “ready”. Coors seems to care more about the beer than funny or provocative advertising. I think the people are liking that.
| By Tommy Leung |
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[...] don’t drink much of the brands that A-B produces or imports–I’m more of a Coors guy. I’m a little saddened to see the possibility of this American brand being purchased by [...]