Game Marketer. Game Developer. Libertarian.
"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination." - David Ogilvy
$46 Billion for Anheuser-Busch
By Tommy Leung on 05/23/2008 in Marketing
The world’s largest brewer, Belgium-based InBev, is preparing a $46 billion takeover bid for Anheuser-Busch. It is expected the this offer will not be greeted with smiles by August Busch IV, CEO of A-B. InBev will likely appeal to the board of directors with their offer which is a significant premium over A-B’s current share price.
I don’t drink much of the brands that A-B produces or imports–I’m more of a Coors guy. I’m a little saddened to see the possibility of this American brand being purchased by foreigners but business is business. InBev is also known for their tight budget controls which may not bold well for A-B’s advertising budgets under InBev. If this takeover succeeds, and the analysts believe it will, it will be interesting to see how the other major brewers react. I will continue to drink my Coors Light.
| By Tommy Leung |
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