Game Marketer. Game Developer. Libertarian.
"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination." - David Ogilvy
Dunkin’ Donuts Pulls Ad
By Tommy Leung on 05/29/2008 in Marketing, Politics
Dunkin’ Donuts pulled an online ad with Rachael Ray because some conservative bloggers thought the scarf she was wearing looked like a keffiyeh. The ad intended to promote Dunkin’ Donut’s Iced Coffees.
Apparently, having articles of clothing that remotely resembles something that Arab men wear to “provide protection from direct sun exposure” is a crime against the public. Granted, there is some vague association with jihad but, that is not what it is intended for. There’s a lot of sand, sun, and generally uncomfortable weather conditions in the desert.
Michelle Malkin of Fox News is quoted as saying, “for the clueless, [a keffiyeh] is the traditional scarf of Arab men that has come to symbolize murderous Palestinian jihad.” Those are words to be expected from a neo-conservative. There are millions of Arab men who wear a keffiyeh for its actual purpose: protection from the harsh weather. Leave it to the neo-cons to take every opportunity–valid or invalid–to demonize a group of people so that we can fight this perpetual war.
| By Tommy Leung |
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