Miller Coors Merge

By Tommy Leung on 06/06/2008 in Marketing

I’ve made a few reports about the beer industry as I do enjoy drinking that stuff. Today, the Justice Department has approved the merger of SAB Miller and Molson Coors that was announced late last year. This merger will give the new MillerCoors 29% of the market while Anheuser-Busch holds 49%. This merger is expected to reduce costs by $500 million in the first three years which should result in lower prices–good for us.

InBev is reported to be mulling over a hostile takeover of A-B which would result in the foreign ownership of a very American brand. A-B plans to capitalize on the possible confusion that will result from this merger within MillerCoors while trying to fend off the wolves–we’ll see how that goes.

By Tommy Leung