90/10 Twitter Rule

By Tommy Leung on 02/23/2009 in Marketing

The Pareto Principle (80/20) is pretty valid for almost everything in the universe and a adaptation of that rule is 90/10 or even 110/5 is just as valid in some cases. The idea being that 80% of all effects come from 20% of the causes.

I find it easier to look at it in business terms: 80% of profits come from 20% of customers. I follow Nabbit on Twitter and Nabbit had a tweet about the 90/10 rule of Twitter. I actually think it applies to a lot of social media, interactive, and word of mouth marketing.

This new age of interactive marketing requires that we give and give a lot. What we receive will be directly porportional to what we give. Those just trying to push things down our throats are not going to get much from us. Web 2.0 brought about online communities and information sharing.

I believe the way to successful interactive marketing is by giving away as much useful information as possible. To be helpful and kind and caring. The greedy evildoers are going to be caught redhanded and their faces plastered all over Google. This is an age where you can’t get away with poor customer service and bad products.

Instead of give me, give me, give me. It’s give, give, give.

By Tommy Leung