Social Media Guru?

By Tommy Leung on 02/26/2009 in Marketing

This blog post came from someone I follow on Twitter. It talks about all the people who have started calling themselves “social media gurus” on social networks like Twitter, LinkedIn, and Facebook. Are they really “gurus”. What makes them a guru?

“Yes, social media is huge when it comes to marketing on the internet but not all so called social media gurus know what they are doing.”

That is probably the truth of the matter too when it comes to social media. The field itself is so new and bleeding edge, what defines your guru status? I thought it was a good read–I did a retweet. Particularly loved this part at the end:

“Marketing in the social web or utilizing social media for marketing purpose is built on one premise which coincides with the age old form of marketing : word of mouth. That is exactly what social media marketing is. Word of mouth marketing but on the web. You do things that makes others talk about you. Whether through meaningful relationship on a one on one basis with your fans or followers or by doing things that gives value to the people on the other end.”

I’m reading Word of Mouth Marketing by Andy Sernovitz right now so that resonates. I also believe it.

By Tommy Leung