"No great marketing decisions have ever been made on qualitative data." - John Scully

Book Review of Nintendo Magic

By Tommy Leung on 05/28/2010 in Games

Nintendo Magic: Winning the Video Game Wars

There is one other book that talks about the business and history of Nintendo: Game Over: How Nintendo Conquered the World by David Scheff. That book is no longer in print. It hasn’t been in print for a long time. I have the 1999 paperback edition. I bought it used many years go. The cover is worn. It’s an old book and it shows.

I have several books on the history of video games. I love the industry. I don’t play nearly as much as I used to but, I grew up wanting to make video games. Video games had me at Mario.

When Nintendo Magic showed up as a recommendation for me on Amazon, I was intrigued. There are few books about the business side of video games and even fewer about specific companies and their successes. I was waiting for someone to write a book about the amazing success of the Nintendo DS and the Wii.

I have closely followed Nintendo ever since I was able to figure out how to use the internet to find information. So when Nintendo was warning of troubling times for the video game industry, I was listening. I was captivated by what Nintendo was publicly saying about the video game industry long before the success of the Nintendo DS and the Wii.

Continued Exclusively at AssociatedContent

By Tommy Leung

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