"No great marketing decisions have ever been made on qualitative data." - John Scully
Book Review of Nintendo Magic
By Tommy Leung on 05/28/2010 in Games
Nintendo Magic: Winning the Video Game Wars
There is one other book that talks about the business and history of Nintendo: Game Over: How Nintendo Conquered the World by David Scheff. That book is no longer in print. It hasn’t been in print for a long time. I have the 1999 paperback edition. I bought it used many years go. The cover is worn. It’s an old book and it shows.
I have several books on the history of video games. I love the industry. I don’t play nearly as much as I used to but, I grew up wanting to make video games. Video games had me at Mario.
When Nintendo Magic showed up as a recommendation for me on Amazon, I was intrigued. There are few books about the business side of video games and even fewer about specific companies and their successes. I was waiting for someone to write a book about the amazing success of the Nintendo DS and the Wii.
I have closely followed Nintendo ever since I was able to figure out how to use the internet to find information. So when Nintendo was warning of troubling times for the video game industry, I was listening. I was captivated by what Nintendo was publicly saying about the video game industry long before the success of the Nintendo DS and the Wii.
Continued Exclusively at AssociatedContent
| By Tommy Leung |

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